The News Review:
- CBS Sports gets a March Madness iPhone app
- FINA adopts new rules for high-tech swimsuits
- EA Sports looks to broaden its reach
CBS Sports gets a March Madness iPhone app
CNET News
99 in the iTunes store. (Credit: CBS Sports)n Thursday CBS Sports Mobile released a. Tracking the NCAA’s college basketball tournament March Madness CBS Sports’ iPhone app will stream videos of the games live over Wi-Fi and will stream audio commentary if you’ve got a 3G or EDGE connection.
Related from Mediaberri: Social Media Madness — The Sweet 16
FINA adopts new rules for high-tech swimsuits
The Associated Press
The suits were designed and tested with help from NASA and other manufacturers followed with their own high-tech designs. Some swimming federations and athletes from poorer nations have complained that the costly suits offer an unfair advantage. “FINA reaffirms that it will continue monitoring the evolution of the sport equipment with the main objective of keeping the integrity of the sport” the FINA statement said. “FINA wishes to recall that the main and core principle is that swimming is a sport essentially based on the physical performance of the athlete. “FINA was criticized for allowing the suits to be used at last year’s Beijing lympics and failing to provide a clear distinction between an acceptable suit and one that enhances performance. pponents have said that the suits create changes in buoyancy levels and amount to “technological doping. “Starting in 2010 FINA also said it will limit the use of non-permeable materials in the suits and only recognize results as world records achieved in swimwear it has approved.
EA Sports looks to broaden its reach
San Francisco Chronicle
tmpl –>Chronicle EA Sports Active will try to draw in women EA Sports is looking to open up its business and expand its traditionally hardcore American audience. That’s the take-away from an EA Sports media. EA Sports looks to broaden its reachEA Sports looks to broaden its reach.




