The News Review:
- Phelps named top sportsman by Sports Illustrated
- Being Bad (at Sports) Can Be Good
- Chicago-Area High School Athletes and Sports Fans Score Big With …
- Warrior Sports Selects JWT Team Detroit as Agency of Record Looks …
Phelps named top sportsman by Sports Illustrated
The Associated Press
Phelps broke Mark Spitz’s iconic record with eight gold medals at the Beijing Olympics in August and became the winningest Olympian ever with his 14 career victories. Olympians in other sports have earned the award before in its 54-year history but never a swimmer. In 1972 the year Spitz won his medals UCLA basketball coach John Wooden and tennis great Billie Jean King were honored by the magazine. “Honestly I feel like the same person I’ve been my whole life” Phelps told The Associated Press at a recent photo session where he posed for the Sports Illustrated cover.
Being Bad (at Sports) Can Be Good
New York Times United States
I will leave it to others to debate what this means for the future of sports. And let?s ignore for the purposes of this conversation the fact that the test really doesn?t predict anything with real certainty. But let?s say that you really could gauge with a swab inside the mouth your child?s chances of dominating at track and being just mediocre at football. And let?s focus on what the possibility of such a test means for parenting.
Chicago-Area High School Athletes and Sports Fans Score Big With …
MarketWatch
com has revolutionized the way high school athletics are covered by delivering insightful high-definition video content and unfiltered real-life experiences unlike anything else. The interactive media site is dedicated entirely to high school sports and now Jookt is giving Illinois students the power to generate much of the site’s main content. As a free user-driven site Jookt showcases videos of high school students doing everything from making amazing game-winning plays to trash-talking a rival to downing a huge volume of calories in the school cafeteria. “Jookt isn’t about standings and stats or covering games play-by-play. Instead Jookt is a combination of SportsCenter and YouTube because we create our own unique programming and much of the content is uploaded by student athletes themselves” said Jeff Bennis CEO of Jookt. “Jookt is particularly exciting for athletes whose sports may not always get the kind of public attention that the basketball or football teams get in the Chicago area.
Related from Golf-monster: Daly wants focus on golf
Warrior Sports Selects JWT Team Detroit as Agency of Record Looks …
MarketWatch
2 2008 DEARBORN Mich. Effective immediately the Agency willassume creative digital account and media duties for the emerging globalmanufacturer of equipment footwear and apparel for lacrosse and hockey. Warrior Sports engaged the Agency in a consultancy role in August of 2008to focus the brand which grew rapidly through acquisitions and organicallysince its inception in 1993. The relationship evolved during the Agency’sproprietary “Window Brand Essence Process” and JWT Team Detroit took onproject work including the production of various digital short vignetteswhich can now be seen on warriorlacrosse.
