The News Review:
- ESPN Outbids Fox Sports and Wins BCS Rights
- In Fairfax, Two Sports In Jeopardy
- JHG Scores New Account Executive for Sports Marketing Team
ESPN Outbids Fox Sports and Wins BCS Rights
New York Times, United States
III
Fox Sports, the current rights-holder, pulled out of the bidding Monday, and ESPN announced its deal Tuesday. Several reports said Fox would not offer more than $100 million a year while ESPN agreed to pay $125 million for television, radio, digital, international and marketing rights. Digital rights include the operation of the official B.
In Fairfax, Two Sports In Jeopardy
Washington Post, United States
"It simply isn’t realistic to think we can operate with vast budget cuts and not talk about the athletics. It’s all got to go together," Curran said. Fairfax, however, appears to be the only county in the Washington area willing to cut sports. School athletic officials in Arlington,.
JHG Scores New Account Executive for Sports Marketing Team
MarketWatch
19, 2008
SAN DIEGO, Nov 19, 2008 (BUSINESS WIRE) –
JHG
(formerly JHG Townsend), a results-driven communications group that
effectively combines traditional marketing and PR services with new
digital media, today announced that Brandon Welch has joined the agency
as an account executive on the JHG Sports Marketing team. With a solid
track record of working with sports clients like Chuck Beal Racing as
well as the sports and event management firm Integrated Sports
Marketing, Welch will contribute his sports expertise, providing JHG
clients with innovative and effective digital sports marketing programs
and services. Welch’s primary responsibilities include representing JHG
in business development and supporting the agency’s current roster of
sports clients, including Yahoo! Sports, Rogers Communications and the
Buffalo Bills. “Brandon knows what it takes to execute effective sports marketing
strategies in the digital age,” said JHG Chief Strategy Officer
Elizabeth Estes-Cooper. “We’re very excited to welcome him to the JHG
Sports Marketing team.
Related from Marketingmonster: JHG Scores New Account Executive for Sports Marketing Team
