The News Review:
- Sports world spills onto news pages
- etnies Announces the 2008 “Girls Get on Board” Action Sports…
- MEPs deny sports ‘intellectual property’ landgrab
Sports world spills onto news pages
USA Today – May 8, 2008
If our televised sports don’t tell us that, our sports section does. Is that the front page you grabbed by mistake? No, only the sports section, masquerading as the A section, with its news of drugs and boycotts, protests and negotiations, arrests and, occasionally, death. Sports no longer is an escape from our daily world. It is our daily world.
etnies Announces the 2008 “Girls Get on Board” Action Sports…
ESPN – May 8, 2008
Beginning this month etnies’ professional team riders, serving as ambassadors for the GGOB program, will travel to some of the 40 cities across the nation to mentor and coach females of all ages in the action sports categories of Skate, BMX, Surf and Motocross. The clinics consist of on-site demonstrations and hands-on training in a fun and safe environment including one-on-one interaction with top professional female athletes. Girls come away from the program with the basic skills of each sport and build their confidence in action sports. It’s important to show that action sports are fun and safe for girls and empower more young women to participate,” says Lauren Perkins, etnies skate team rider. “Whether it be for recreation, exercise or to pursue professional careers, it is great for us to see how many more girls are learning these sports each year… It’s important to show that action sports are fun and safe for girls and empower more young women to participate,” says Lauren Perkins, etnies skate team rider. “Whether it be for recreation, exercise or to pursue professional careers, it is great for us to see how many more girls are learning these sports each year. ” “We are really glad to partner with the etnies GGOB program again this year,” says Courtney Payne, founder of GRO. “This partnership combines the team riders and momentum of etnies GGOB program with GRO’s experienced instructors and the close interaction with local communities across the country. The etnies Girls Get on Board program, along with GRO, will host 40 free clinics for girls as it embarks on its way around the country, including a stop at the etnies Skatepark of Lake Forest, Calif.
MEPs deny sports ‘intellectual property’ landgrab
Register – May 8, 2008
As sport has become big business, the corporations that run it are seeking greater control over how events are communicated to the public. Last year’s Rugby World Cup saw several news organisations butt heads with the International Rugby Board over the up-to-the-minute online text coverage that has become popular with sports fans forced to follow the game from their desk. Big Sport is now lobbying politicians to create new “rights”. Some early fruits of their lobbying campaign were discussed at the European Parliament today.
