The News Review:
- The Redskins’ Tumultuous Season Didn’t Gain Yardage on Sports…
- America’s Top Sports Mascots
- Sports Retailers Out Of Bounds
The Redskins’ Tumultuous Season Didn’t Gain Yardage on Sports…
Washington Post – Jan 15, 2008
The Redskins’ Tumultuous Season Didn’t Gain Yardage on Sports Radio. The tragic death of Pro Bowl player Sean Taylor. A Cinderella run to the playoffs. And then the bombshell: the retirement of revered Coach Joe Gibbs.
America’s Top Sports Mascots
Forbes – Jan 15, 2008
Because awareness is central to consumers’ feelings about a mascot, that category is given, by far, the most weight (60%, with the other seven attributes accounting for the other 40% of the score). Rare nowadays is the vicious-looking tiger, or the fierce, non-politically-correct “Indian” wielding a tomahawk. Mean and scary is out, warm and fuzzy is in–all the better to warm youngsters’ hearts. Bring a second-grader to a football or baseball game, and there’s little chance he’ll understand what’s going on down on the field. But that muppet-like dinosaur or blue horse roaming the stands will draw his attention immediately. It’s what will stay in his memory long after the game is over, all but ensuring an upbeat first impression. Presto: a fan for life.
Sports Retailers Out Of Bounds
Forbes – Jan 15, 2008
The Birmingham, Al. -based company said it expects fourth-quarter same-store sales to fall and slashed its earnings per share guidance for the fiscal fourth quarter to 20 to 26 cents per share, compared to 39 cents per share in the prior-year period. The company had previously expected to report earnings per share of 36 to 44 cents per share. The company is scheduled to report fourth quarter results on March 13.
