The News Review:
- Sports and In-Game Advertising
- Seattle Post-Intelligencer: ther Sports
- Collier: You don’t have to like all sports
Sports and In-Game Advertising
BusinessWeek – Feb 22, 2007
“[The deal with 2K Sports] was a significant commitment from one of the most powerful publishers in the world not to mention a world class developer” said Shumaker. “From our perspective we see the power of sports advertising. This derives tremendous value for our company. From a games perspective the one we’re really ecstatic about is the football title [All-Pro Football 2K8].
Seattle Post-Intelligencer: ther Sports
Seattle Post Intelligencer – Feb 22, 2007
“Tennis is one of the few sports in which women and men compete in the same event at the same time” said All England Club chairman Tim Phillips. “We believe our decision to offer equal prize money provides a boost for the game as a whole and recognizes the enormous contribution that women players make to the game and to Wimbledon. “In short good for tennis good for women players and good for Wimbledon. The other three Grand Slam events — the U.
Collier: You don’t have to like all sports
Pittsburgh Post-Gazette – Pittsburgh Post Gazette – Feb 22, 2007
htm –>Collier: You don’t have to like all sportsThursday February 22 2007By Gene Collier Pittsburgh Post-GazetteAnyone who doubts the exploding popularity of NASCAR need only get out there on any of our lovely parkways to feel its influence. In the past five years for example I would estimate the number of drivers anxious to trade paint with me in the East Street Valley has jumped 5000 percent. It has gotten to the point where I’d have no compunctions about wearing a helmet and a fireproof suit (provided by a sponsor of course) except that would probably cause additional accidents. Instead of positioning themselves to take the four-lanes-into-three Fort Duquesne Bridge climb at 80 mph drivers would be staring at me like I was crazy then over-correcting and flipping into the Allegheny. Absent the threat of an inch of snow this might lead the local news.
